Total Strategy 3rd Edition 2008
Total Strategy provides the tools and a working framework to allow practising managers to identify creative strategies based on the uniqueness of the organisation. The framework is designed to encourage creative thought processes. The book allows the reader to explore creative options that are appropriate and unique to its own situation in a rigorous and effective manner. Total Strategy is a practical guide to strategy development. The 3rd edition of Total Strategy includes an extra 100 pages of newly written material and the Total Strategy Worksheets CDrom to expand on the already successful book that is used by MBA students and practitioners all over the world.
ISBN 978-0-9528845-1-4
Built Framework Manual
The manual has been produced to provide the users with a sound and rigorous framework to identify, appraise, prioritise and implement strategic and tactical projects in a dynamic and uncertain environment. The objective of many contemporary companies is seen to be: The development of a horizontal, empowered, self learning, innovative and project based culture to help achieve competitive advantage in their chosen markets. The manual contains projects to help achieve the above statement and implementation of the projects is seen to be through the development of small Action Learning Teams (ALTs). Each project is broken down into processes and tools and frameworks are provided to help facilitate the projects.
Pipeline Publications
“The 4-3-3 of Strategic Change – Learning the lessons of change from Manchester United” – a model of implementing strategic change based on reviewing 20 years of change at Manchester United in a very turbulent and fast changing environment
“The Flowers of Scotland” – Learning the lessons of leadership from a nation that has produced some of the greatest leaders in the world
“LEADing Knights” – a project with Gary Bailey (ex Manchester United and England goalkeeper) building a model of leadership based on Gary’s experience of playing with Sir Alex Ferguson and Sir Bobby Robson. In addition, the book compares and contrast the styles of Sir Richard Branson and Sir Lord Alan Sugar
“Yoga of Strategy” – Strategic principles based on the Hindu philosophy work “Bhagawad Gita”
Other Publications
Strategic Intuition – Chapter in “Brain Based Executive Education” edited by Jocelyn Kagan (2005)
Strategic Thinking – Paper for Henley Management College, MBA part 3, DL Material
PESTEL Analysis – Paper for Henley Management College, MBA part 1, DL Material
Total Strategy CD - 2001
Total Strategy – Airworthy Publications, 1999, 2nd edition -2003
Business Improvement through Learning and Transformation Manual – Airworthy Publications, 1999
Total Strategy Worksheets – Airworthy Publications, 2000
Cathay Pacific Case Study, 1996
Lufthansa Case Study, 1997